Chunky women's fashion mag focusing on the fresh and current. Interviews with celebrities and new voices in the fashion industry mix with creative fashion shoots. 

This latest issue, celebrating 10 years of Heroine and featuring a glow-up for the magazine itself, is themed ‘Pep Talk'. On the covers, Charlotte Gainsbourg by Cass Bird, Fernando Lindez by Fabien Kruszelnicki, Myha'la by John Edmonds, Lily McInerny by Hedi Slimane, and Devin Ray by Ryan McGinley.