In our pill-happy society there is a pill for everything. Corporate legal drug dealers, aka Big Pharma, have for decades put design thought into clever pill presses and multicolored gel-caps to distinguish their products and attract buyers. So too, in the 1990s and 2000s when ecstasy swept the club and rave scenes, the branding of pills was essential to the marketing, a way for the user to identify a good high from cold medicine or a batch of poison. Ecstasy branding was often based on well-known corporate logos.